harshil harkhani | Jul 7 2024 - 13:26 am
Apple appears to be expecting iPhone 16 sales to substantially outstrip those for last year’s model. A new supply-chain report says that the company has boosted its A-series chip order from TSMC by 10 million.
However, suggestions from some quarters that Apple has changed its chip strategy this year, giving all four iPhone models the same chip, are misleading …
Apple expecting very strong iPhone 16 sales
Chinese site CTEE reports that Apple has ordered TSMC to prepare between 90M and 100M chips for this year’s iPhone 16 line-up.
The supply chain revealed that Apple has raised the order of A18 chips […] It is estimated that the sales will be 90 million to 100 million.
This contrasts with a range of 80M to 90M last year, and suggests the Cupertino company is expecting significantly more sales for the iPhone 16 line-up than for last year’s iPhone 15 range.
A change in chip naming approach
For the iPhone 15, Apple gave the two Pro models a new chip known as the A17 Pro, while the base and Plus models got the previous year’s A16 chip.
This year, all models are set to be powered by a chip labelled A18, leading some to suggest that Apple is changing its chip differentiation strategy, and giving all four models the same chip.
However, what we’re actually expecting is just a change in naming convention.
We’re expecting the base and Plus models to get a slightly updated version of the A17 Pro chip, but labelled as an A18. The iPhone 16 Pro and Pro Max will get a new chip, labelled the A18 Pro, with significant advances in AI and graphics capabilities.
Apple Intelligence will for sure drive sales
It would make sense for Apple to expect a significant bump in sales of this year’s iPhones. The headline new feature of iOS 18 is, of course, Apple Intelligence.
The only two current iPhone models which will support this are the iPhone 15 Pro and Pro Max. So anyone with a less-powerful model – even last year’s base iPhone 15 or iPhone 15 Plus – is going to need to upgrade to take advantage of the new AI capabilities.
All four iPhone 16 models will support AI. Given this, a 10M increase in sales over the iPhone 15 line-up seems eminently achievable.
Check out this piece for a complete list of all Apple devices which will support Apple Intelligence.
When will Apple release the iOS 18 public beta?
Want to install iOS 18 this summer but not ready to spring for the developer beta? Apple shared the iOS 18 public beta will arrive in July, but when exactly? Here’s when to expect the iOS 18 public beta release date.
Per usual, Apple released the first iOS 18 beta for developers after the WWDC keynote. While it is free for anyone to install, it’s not intended to be installed on your main iPhone.
But we’re not far away from a more stable beta release intended for the public. That typically arrives close to the third developer beta just over a month after WWDC.
iOS 18 public beta release date: When will it launch in July?
We know the iOS 18 public beta is coming in July, but when?
TL;DR
- If Apple’s trend holds, that puts the iOS 18 public beta release during the week of July 15
That’s based on the last two years Apple doing the release 5 weeks after the first developer beta.
- iOS 17 public beta 1: July 12, 2023 (after June 5 developer beta release)
- iOS 16 public beta 1: July 11, 2022 (after June 6 developer beta release)
- iOS 15 public beta 1: June 30, 2021 (after June 7 developer beta release)
- iOS 14 public beta 1: July 9, 2020 (after June 22 developer beta release)
- iOS 13 public beta 1: June 24, 2019 (after June 3 developer beta release)
There’s always a chance Apple could shake things up and do a four or six-week interval between the developer and public beta. The former would make for a July 8-10 release and the latter would mean a July 22-24 launch.
Are you waiting to install the iOS 18 public beta? Or are you already running the developer beta? Share in the comments!
Get caught up on the new features in iOS 18:
- Here’s how the upgraded iPhone flashlight works in iOS 18
- How to change iPhone app colors and theme in iOS 18
- How to customize and use the all-new Control Center in iOS 18
- Here’s a look at the revamped Settings app in iOS 18
- Here’s the new Passwords app in iOS 18
- Here’s how to turn on iPhone Eye Tracking in iOS 18
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